Version 2026-11-12.2
What this covers
DMS Apex is dealer management software. This disclosure explains how information you put into DMS Apex is handled. By creating an account you agree to it, so please read it first.
What you store here
Everything you enter belongs to your dealership: your vehicles and costs, repairs, deals, deposits, trade-ins, lien holders, documents, and the personal details of your customers, such as names, addresses, phone numbers, driver license numbers and dates of birth.
You are responsible for entering customer information lawfully and for any notices or consents your own business owes your customers.
Who at DMS Apex may see your data
DMS Apex may look at the information in your account. This can include information about your dealership, your inventory, your deals and your customers.
We may do this to provide and support the service, to fix problems, to protect the service and its users from misuse, to handle billing, to understand how the product is used, and to improve it. We may also combine information from many dealerships into anonymous totals and trends.
Each dealership's data is kept in its own separate database. Seeing across dealerships is limited to the purposes above.
Who else may receive information
We may provide information to third parties in these situations:
Companies that help us run the service, such as the companies that host the software, process your card payments and let you sign in with Google. They may use the information only to do their job for us.
When the law requires it, such as a valid legal request, or when we need to protect people, the service or our rights.
If DMS Apex is sold, merged or transferred, the information may move to the company that takes over.
Other third parties, where this disclosure says so.
Keeping your data safe
We use reasonable technical and organizational safeguards: information travels over encrypted connections, passwords are stored scrambled and never in readable form, and each dealership's data sits in a separate database that other dealerships cannot open.
No online system is completely secure, and we cannot promise that information will never be lost or accessed without permission. Please choose a strong password and keep it private.
Keeping and deleting data
We keep your information while your account is active. You can ask us to export or delete your dealership's data, and we will do so unless the law or a legitimate business need requires us to keep some of it.
Changes and questions
We may update this disclosure. If the change is important, we will ask you to agree again. Questions or requests about your information: support@dmsapex.com.