Dealer Marketing ROI Calculator
Measure what your advertising earns: cost per lead, cost per car sold and return on spend.
Last checked November 14, 2026
- Return on spend
- 820.0%
- Profit from the leads
- $13,800
- Cost per lead
- $25.00
- Cost per car sold
- $250.00
- Lead to sale rate
- 10.0%
How it works
Enter what you spent, the leads you got, the cars sold from them and your average profit per car. You see the return on the spend and your cost per sale.
Common questions
How do I know which ads work?
Track leads and sales by source for each channel, then compare the cost per car sold.
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