Wholesale vs Retail Calculator

Compare the profit from wholesaling a car today with the profit from retailing it, after recon, holding cost and selling cost.

Last checked November 14, 2026

Profit if you wholesale
$800
Profit if you retail it
$2,120
Retailing earns more by
$1,320
Wholesale profit per day held, if retailed
$47.11

The question

A wholesale offer is certain and fast. Retail usually pays more but costs recon, time and selling effort. This tool puts numbers on both.

Common questions

When should I wholesale a car?

When the extra retail profit does not cover the recon, the days held and the selling cost, or when the car has sat too long.

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